About Me
A business professional offering 10+ years of experience in both marketing and sales. Strong leadership capabilities, communication skills, and business development has resulted in successfully building and delivering community and national based programs. Welcoming the opportunity to grow business and drive growth in a leadership role.
Skills & Traits
Marketing Strategy & Implementation
B2B Sales
Strong Leadership Traits
Project Management
Social Media & Web Development
Graphic Design & Photography
Networking & Relationship Management
Budgeting
Work Experience
2013 - CURRENT
COMMERCIAL ACCOUNT MANAGER
BEATTIES OFFICE SUPPLY
Manage accounts to meet customer needs and maximize budget
Cross sell product lines to grow share of wallet for Beatties
Exceed annual sales targets and profit goals
Conduct pricing and business reviews semi annually
Prospect and network to establish new accounts
Represent the company at business events and activities
Developed and manage the promotional product website
Purchasing and vendor management
2005 - 2013
MARKETING MANAGER
BMO BANK OF MONTREAL
Managed coordinators and business partners to deliver campaigns
Built the Local Marketing Centre and branded material for sales teams and branches
Developed and implemented various Community and National campaigns
Conducted monthly calls with the sales force to understand marketing needs
Managed partners and agency relationships to create marketing materials
Built the Small Business Banking and the Newcomers to Canada programs
Responsible for annual operating budget of $1,500,000
2001 - 2005
MARKETING COORDINATOR
NIAGARA COLLEGE
Assisted clients with their job search needs
Established community relationships and opportunities for our clients
Maintained the Centre's website and marketing collateral
Developed marketing materials for events and activities
Delivered presentations, workshops, and community events
Education
NIAGARA COLLEGE
BUSINESS ADMINISTRATION – MARKETING
APRIL 2002
LEADERSHIP NIAGARA
CIVIC LEADERSHIP CERTIFICATE
JUNE 2017
BMO LEARNING ACADEMY
FUNDAMENTALS OF PROJECT MANAGEMENT
APRIL 2009
Additional Experience
2018 - CURRENT
ST. CATHARINES BUSINESS CLUB
PAST PRESIDENT AND CURRENT MARKETING MANAGER
TREASURER 2019 - 2021
Lead meetings and oversee all activities of the Club
Delegated and managed the activities of the Executive Committee
Generated membership growth following flat-line created by COVID
Ensured Club bylaws and processes are followed
Guided members in recruitment and approval of new members
Manage Club's social media platform accounts Facebook, LinkedIn, and Instagram
Develop recruitment strategy to attract new members
Managed operating budget and spending
2018 - CURRENT
United Way of Niagara
Golf Committee
Engage community businesses to increase event participation
Reach out to companies and individuals for monetary and prize donations
Manage the ordering and delivery of promotional items for the event
Participate in monthly meetings and post implementation discussions
Greet golfers and assist with a smooth delivery of the events
JULY 2023 - CURRENT
St. Vincent de Paul, Niagara St. Patrick's Charter
Web and Social Media
Build and manage the organizations website
Develop promotional strategies for events and fundraising
Direct and guide activity across the main social media platforms
Reach out to businesses and community partners to generate funding and donations.